Case 01 — Fashion
Modista
Apparel.
A twelve-month partnership rebuilding Modista's social presence from a discount-led feed into an editorial fashion voice — the kind you want to save.
Role
Social Media Specialist
Year
2024
Discipline
Social · Content · Direction
Modista Apparel.
Hero — 2024
01 — Overview
Modista is an emerging contemporary label out of Milan looking to enter the US market. Beautiful product, quiet brand equity. We rebuilt the social identity around slow-fashion storytelling.
02 — Problem
The feed relied on price cuts and reposts. Zero editorial POV, thin creator pipeline, sub-1% engagement despite a 240k audience. The brand looked like an outlet — not a label.
03 — Strategy
Three pillars: editorial hero content shot in-house, creator seeding with tight brief-driven UGC, and a weekly 'atelier' story series showing craft. Consistent grid palette. Zero sale posts on the main feed.
04 — Content
Produced 62 editorial photos, 34 short-form reels and 18 hero campaign videos across three drops. Every asset shot, styled and edited in-studio.
05 — Results
Engagement lifted from 0.9% to 3.8%, saves multiplied 6×, and Modista's Q4 drop sold through in 11 days — the fastest in the label's history.
Results
+318%
Engagement rate
6.4×
Saves per post
11 days
Drop sell-through
2.1M
Campaign impressions
Gallery
Selected frames
SS26 look 01
Atelier story
Campaign film
Look 07
Editorial
Carousel 03
"Sarah gave us a brand voice we didn't know we had. Every drop feels like an event now."
Elena R. · Head of Marketing, Modista
"She works like a small agency in one person. Rare combination of taste and pace."
Marco V. · Founder, Modista