Case 03 — Higher Education · Current
Cornerstone
College.
In-house at Cornerstone Community College. Turning a public institution's social feeds into a place prospective students actually want to spend time.
Role
Social Media Specialist
Year
Ongoing — 2023 → Now
Discipline
Social · Content · Direction
Cornerstone College.
Hero — Ongoing — 2023 → Now
01 — Campaigns
Enrollment, open days, alumni spotlights and academic launches — one integrated content calendar across four channels.
02 — Student engagement
Weekly 'On Campus' series, student-hosted takeovers and creator collabs with student-athletes and program leads.
03 — Brand growth
Repositioned the visual identity toward a warmer, more editorial palette. Rebuilt templates, motion system and photography direction.
04 — Photography
Shot 40+ portrait sessions and 12 event stories in year one — the campus archive that now feeds every department.
05 — Events
Documented 18 major campus events, from convocation to spring fair, with same-day motion recaps.
06 — Video content
Launched 'Cornerstone Voices' — a long-form vertical series that averages 4× the platform benchmark for watch time.
07 — Social media
Instagram, TikTok, LinkedIn and YouTube — all rebuilt from templates outward, with a shared editorial voice.
08 — Analytics
Monthly reporting dashboard tied to enrollment funnel. Content decisions are now data-informed, not opinion-driven.
Results
+47%
Follower growth
3.6M
Yearly impressions
+22%
Open-day sign-ups
4×
Watch-time vs benchmark
Gallery
Selected frames
Campus portrait
Open day story
Program launch
Voices series
Alumni spotlight
Convocation
"Sarah rebuilt our channels into something the whole institution takes pride in."
Dr. J. Alvarez · Director of Marketing, Cornerstone